Shippers unveil new initiative to strengthen supply chain in war against fakes

TOC Asia, 24 – 25 April, Singapore - inconjunction with Singapore Maritime Week

08 May 2018

Some of the world's  largest blue-chip shippers have expanded their fight against the trade in counterfeit goods.

They have called on maritime logistics suppliers, container carriers and the freight forwarders that coordinate shipments, to introduce policies to ensure they only carry legitimate trade.

The Business Action to Stop Counterfeiting and Piracy (BASCAP) group introduced a Know Your Customer (KYC) best practices agreement at this week's TOC Container
Supply Chain event in Singapore, urging maritime operators to verify the legitimacy of their customers and take steps to identify high-risk shipments.

Alex Arena, security and brand protection director for South-east Asia at Unilever, explained: "Primarily, the goal is to limit and ultimately prevent the maritime
transportation of illicit goods."

"Because established trading routes are exploited by counterfeiters, a great deal of reliance is placed on maritime operators to maintain stringent controls and
ensure that they only engage with legitimate customers."

"The first step is to 'Know Your Customer', and this paper provides voluntary and recommended practices by which maritime operators can work as a first step to ensure that their customers are engaged in legitimate trade."

KYC was developed with the contribution of Maersk, MSC, CMA CGM and Kuehne + Nagel follwing a declaration of intent signed by BASCAP signatories in 2016, and Nina Ramesh, APAC region brand protection legal counsel at Proctor Gamble, said she hoped that the list of participants would be grow.

She said: "All the signatories in the declaration of intent have worked collaboratively for over a year with various working groups. We have had good response to the document, but of course, we would love to have more signatories."

"The intention is to promote best practice throughout the industry and raise everybody’s standards, making sure counterfeiters do not have easy access to transportation of goods across oceans and rivers."

"Perhaps the future of this document could be to expand and become a standard used, and applied consistently, throughout the industry at global level," she added.

KYC advises maritime operators (defined as any entity that provides services in themaritime supply chain) to try to identify shipments by using keyword searches throughout the transaction process with shippers, from the point of booking, identifying high-risk loading and destination ports, verifying the identity of potential customers and ensuring due diligence of existing customers, among other measures.

Other supply chain sectors are also vulnerable to counterfeit shipments, added Sharmini Lohadhasan, brands counsel for BP in Singapore, who said the energy giant's lubricants product line had been a particular victim.

"The lubricants sector is not spared by the counterfeiters. As in the FMCG sector, we are seeing increased growth, especially in the online space."

"Our priority is to protect consumer interests. Within the lubricants sector, especially in this part of the world where consumers place a lot of trust in the hands of the workshops and the mechanics, we are constantly working with our business partners to educate and raise awareness on the impact of counterfeit
lubricants."

"We adopt a holistic approach of working closely with our business partners and in
recent years, we have been working closely with the authorities and eCommerce
platforms to address the growing presence of suspect counterfeit lubricants."

She related to TOC delegates how less-than-container load counterfeit lubricant shipments were commonly consolidated in containers that carried other,legitimate, cargo used to "hide" the fake goods.

TOC Asia

24 – 25 April 2018

Marina Bay Sands Singapore

www.tocevents-asia.com

Ends

About TOC Worldwide 

For 40 years, TOC Worldwide has provided the market-leading conference and exhibition forums for the global port and terminal industries and their customers. With a change of name to TOC Container Supply Chain, the TOC event portfolio is now evolving fast to attract a wider audience of container supply chain professionals. Taking place each year in the world’s four key shipping hubs – Europe, Middle East, Americas and Asia – each TOC is now a complete container supply chain event for its region, bringing together cargo owners, logistics providers, carriers, ports, terminals and other key members of the container supply chain to learn, debate, network and foster new business solutions. 

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